VANS Re-Brand

The re-branding for Vans Inc. was done by Jared Olsever. I wanted to take a more literal meaning of the word and incorporate it into the design of the logo. I used an actual van in the design but made it a more retro looking vehicle with the word VANS in it. This way the design stays timeless keeping the old school look but made for the newer generation. The colour choice is simple: mainly black and white (depending on the look of the product) just to keep it simple and sleek and preserve that already well-established look it always has.