I wonder what they'd look like in a magazine

InStyle seemed like a good magazine to put an ad for a women's watch company.

Version 01 of 7.5" x 4" Print Ad

Version 02 of 7.5" x 4" Print Ad

5 x 5 newsprint ad

Nixon Re-branding Logo Ideas

We've decided to target a female demographic for Nixon watches. So there are some changes to the logo that need to be made to give it a softer feminine look. Here are some ideas so far in the making.

Press Release

NIXON ROLLS OUT A RE-BRAND!
Nixon Puts a Strong New Emphasis on their Women’s Collection.


Since 1999 Nixon has been providing quality watches to the masses. It has come to their attention that the women’s line in their collection does not receive the same love as the men’s does. In an attempt to rectify this travesty, Nixon is ordering the re-branding of their women’s collection only. By April 30th you will see, in conjunction with Nixon’s current branding, a more feminine version of the company. The task of rebranding Nixon, in this feminine light, falls on a group of students from Seneca College in Toronto, Ontario. The Group consists of:
George Kish
Jared Olsever
Dwayne Pompey
Christopher Wylie

Nixon makes quality watches for the people, because we love to make the people happy.


If you would like more information about this subject, or would like to book an interview with George Kish please call me at 555.5555 or Email Dwayne Pompey at d.pompey@nixon.com

VANS Re-Brand

The re-branding for Vans Inc. was done by Jared Olsever. I wanted to take a more literal meaning of the word and incorporate it into the design of the logo. I used an actual van in the design but made it a more retro looking vehicle with the word VANS in it. This way the design stays timeless keeping the old school look but made for the newer generation. The colour choice is simple: mainly black and white (depending on the look of the product) just to keep it simple and sleek and preserve that already well-established look it always has.

The Big Print Job

For our main project we will be doing the print job. It includes the following:
a proposal
a press release & newsprint ad
an industry mag ad
business cards & letterhead
a brochure & catalogue
a subway poster
and a media kit